Today, I am going to delve into a concept that has the potential to revolutionize your entrepreneurial journey.
It’s the Power of ONE. This concept is all about focusing on:
- ONE traffic source,
- ONE problem to solve,
- ONE target market,
- ONE offer or product
- ONE marketing channel, and
- ONE sales process.
It’s interesting to note that you can charge more for your products/services when you’re solving lesser (and significant) problems for your audience. It’s counter-intuitive, and I will explain this in a later post.
This post is about leveraging the power of simplicity to get unstuck and bounce back with total momentum.
This concept is beautifully articulated by my friend Siddharth Rajsekar (Sidz) in his latest podcast titled How To Bounce Back When Things Are Not Working In Your Coaching Business.
Let’s explore the Power of ONE and how it can help you streamline your business and achieve your goals.
The Power of ONE
The Power of ONE is about embracing an insane level of simplicity. Sidz recommends that if you are facing challenges and things are not working, pick ONE problem you want to solve, ONE market you wish to serve, and create ONE product that can serve that market. This is what he calls an MVP or a minimum viable product.
Actionable Step: Identify the ONE problem you are passionate about solving, the ONE market you want to serve and create ONE product that can serve that market. Test this MVP with an organic audience and see if there is a positive response to your product.
The Importance of Inner Congruence
Inner congruence is about feeling good about what you’re doing internally, not just externally. Trust your intuition and rely on your gut feeling to determine whether what you’re doing aligns with your long-term goals. Address and heal any past patterns that may be hindering your progress.
Actionable Step: Identify any patterns that keep repeating, such as starting something but not finishing it or retreating at a certain point. Acknowledge and understand the root cause, and work on healing and letting go of those patterns.
Overcoming Rigidity
Jeff Bezos once said, “Be fixed on your vision and goal, but be flexible on how you get there.” Don’t be rigid in your methods; be open to adapting and finding different approaches.
Actionable Step: Be open to change and adapt your methods as needed. If one approach doesn’t work, don’t be afraid to try another.
Building Skills That Add Value
If you’re teaching something, ensure that you have the necessary skills yourself. You may not be an expert when you start, but continuously practice and improve your skills to have the authority to guide and teach others effectively.
Actionable Step: Identify the skills you need to solve the problem you’ve chosen and serve your target market effectively. Invest time and resources in developing these skills.
Achieving the ‘Flow’ State:
The magic happens when your skills match the challenge. When the challenges that come your way align with your skills, you’re able to handle them effectively. This state is what we call the flow state.
Actionable Step: Continuously work on improving your skills and take on challenges that match your skill level. As your skills improve, take on more significant challenges to stay in the flow state.
The Power of ONE is about focusing on one thing at a time and doing it well. It’s about embracing simplicity, overcoming past patterns, being flexible, building valuable skills, and achieving the flow state.
When you harness the Power of ONE, there’s no stopping you. You will bounce back and move forward with total momentum.
