The world is consuming a lot more video than other forms of content such as text and audio. Thanks to the prevailing Binge-Watching culture, more and more people are turning to videos to find answers to their questions.
Here are the reasons why you must consider videos as a part of your marketing vehicle:
Builds Emotional Connect:
Your viewers will feel closer to you and it ensures that you appear “real” to your audience. Videos channel your authenticity, and helps you build credibility quicker than any other medium.
Videos are addictive:
It invokes the senses of both sight and sound and has the potential to influence the remaining three senses. As a result, you can’t just watch one!
Shows you’re committed:
It takes a lot more effort to create videos, than to say, publishing a blog post or a social media post.
Gets a lot of free traffic:
YouTube is the most-watched website on the planet, and the layout is designed to show personalized suggestions such as “related videos” or “videos you may like”. Billions of hours of content are already uploaded with millions of hours worth of videos watched every minute. When you post videos on YouTube, you can get a lot of traffic to your videos without you promoting them.
Videos are Evergreen:
Unlike social media posts that have a life of a few hours depending on the channel, videos are evergreen. The videos your post do not “decay” with time – it builds with time. Work smarter, not harder!
Pro Tip – Ability to Repurpose:
Once you are done with the final video, you can now repurpose that into a podcast, blog post, transcript, social media posts, teaser videos for social media on multiple layouts, checklists, eBooks, and even an email broadcast.
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Are you already using videos to build your authority? Post the link to your videos or your channel in the comment below!
